麒麟座流星雨

隔天凌晨1:30

我們一群人駛到尖石山裡一條道路的終點
一起躺在橋面上, 抬頭仰望星空
好漂亮, 真的, 幾乎沒有任何光害
只有五個人, 但尖叫聲此起彼落
在短短的兩個小時左右
我們的頭上劃過了超過12顆的流星
我大概也只有看到8顆左右吧
不過, 驚喜都在瞬間掠過
機會是給準備好的人這句話
是很難在這裡應用的
因為, 你看到機會, 有準備好
但是你想許的願望,
永遠都只會停留在你的嘴邊而已
空氣中環繞著.....我要錢...我要錢...

後記:
看流星的幸運物是"拉鍊" 和 "敞篷車"



今天天氣很好

已經沒有像前幾天一樣這麼的冷

到了下午還在學校的樓梯旁

拍到了美麗的晚霞, 紫紫的天空美極了

傍晚驅車前往Rocky的宿舍

去吃他的生日大餐

很少會遇到跟我一樣很喜歡煮菜的男生

而且還是要煮羊肉爐

其實我從來也沒吃過羊肉爐

只是也了解"冬天吃羊肉爐"是個常識

而以前不敢吃的原因

是覺得"羊肉"不是一般的肉

因為個人指認定"雞豬牛魚"為正常的肉

所以薑母鴨阿, 也是不曾吃過的XD

但想到這次因為是Rocky的生日

那就是試試看吧

而且這幾年來自己也慢慢開放了

會去吃在新竹經國路上的一家羊肉炒麵

況且, 吃完之後我們要去看流星

所以就衝拉!!

羊肉爐, 超級好吃!!

簡單, 清爽, 不油膩

我甚至分不吃這是牛肉還是羊肉, 哈哈~

Rocky超屌的, 

這鍋羊肉爐的原湯頭是他前一天

特地回台中家裡拿的

杏鮑菇和金針菇是他媽媽去朋友家現採的

不過可惜的是, 忘了拍照@@"忙著吃~

之後還是繼續吃煮了湯圓, 切了蛋糕~超豐盛~

後記:

我會吃的羊肉又都了一味

除了經國路的羊肉炒麵外

就是Rocky的羊肉爐

走完了這一生的仙人掌

今天 

不想看到的事情終於發生了

學弟送我的仙人掌掛掉了

而且還變成兩半

一切來的很突然

但又不是這麼的無法接受

可能是因為之前就有心理準備了吧

生菜早餐

我喜歡在空閒的時候自己做菜來吃

這禮拜天

我準備了個豐盛的生菜早餐

仔細算算, 樣式還真是不少

1. 清脆大片的蘿美生菜

2. 切片的芭樂與頻果

3. 用波浪刀切的小黃瓜

4. 日本山藥

5. 紫色洋蔥

6. 洋菜

最後在加上一杯

杏仁茶摻麥片~

健康與美味都滿分~

真的超好吃!!

我真的認真考慮過要不要自己去開一間餐廳

除了最拿手的義大利麵, 咖哩飯與馬鈴薯沙拉外

現在又多了道早餐選擇

Winning in Smart Marketing

Smart market has three main properties: dynamic, turbulent, and information-rich. It consists of smart products (like computer, internet…), smart competitor (the pioneer of using customer information file), and smart customer (product information is easy to get). Because of widely using of information technology (IT) and internet, both firms and customers are facing a critical issue on different side.

We customers have a lot of information and freedom to make a choice, but we luck the ability to process the information and filter out something what we wanted. On the other hand, firms also want to make a difference with other competitors by providing something what customs want to pay. This process is like a matching between customers and firms. This paper tried to use a matrix to catalog the data of the interaction result between customers and firms. This chart can help firms to find customs needs and provide it to them in advance.

As reading this article I have some thinking, examples, and questions, as shown below.

Thinking
1. Firms want to meet and satisfy what custom need.
2. Comparing to traditional strategies, information-intensive strategies replaced one point trade-off between cost/volume by multi point curve fitting to provide the products. This is quite slimier to long tail theory, and we have more advantage to do this because of high speed computing power.

Examples
1. Yield Management: toy industry. This industry is short lifecycle, easy out of fashion; need to sell out in the end of years. It always has different price strategies to sell in different place and time.
2. Event-Oriented Prospecting: The dormitory of Berkeley doesn’t provide the cable line for access internet but it provides free internet service. But this will make inconvenient to our customers. If I am the guy charge this thing, I will provide a rent service of cable. Because I know the wireless line is hard to connect and not every one will carry cable with computer especial customers.

Questions:
1. I think “price” are also a very valuable factor in the main idea of “convenience” beside “Time”.
2. If everyone has the ability to build this kind of CIF database, what is the next thing need to do in order to make different with your competitors?

The Forbidden Zone of First Class

I will be in university of California, Berkeley (UCB) during next ten days. This will be my third time to go aboard in this year. Previously, I went to Cambodia and Hawaii in March and July, respectively. Most of the trips planed to travel but not this time. The main purpose of this time is study; therefore I will be more serious. Hope I can learn something from this program, classmates (most are managers and just few students)… what ever.

Today I drove the car with my father on the way to the airport. I was happy but not exciting. My role is studies accompany which has some jobs – takes pictures, read the course materials, attends the class, records the voices – the last and the most important is I need to write a final report all about this short program. I haven't said that the name of this short program is "UCB jointed NCTU Executive Program".

It is a long flight from Taipei to San Francisco almost takes 12 hours. Unfortunately, we took Chain Airline that I don’t really like. We seated in the end line of the old 747-400 airplane. The cabin is old style without the individual TV and the seat is small just like ten years ago. It is extremely awful that I can't use my remote control. That means I need to seat in my tiny space for 12 hours. No music, no light, can't read….O my god! I can’t believe. However, the last lucky thing is I am not alone; because there are another three people have this problem, and our seats are connected together. We can complain to the airline stewardess and ask her to solve our problem, at this we deserved to get something to compensate our "lucky".

After taking off for 3 hours, the senior stewardess stopped beside us and took some of four-poor-passengers leaving one by one beside me. I was very curious about why did they need leave with their luggage. After taking three passengers away, the stewardess didn’t show up for a while. At that time I felt very uncomfortable because of I think they must be upgraded by the stewardess. Moreover, I looks so young so nobody will care about me that I also surfed by the bed remote controller.

The "lucky" became a "real" lucky. It is hard to believe that I can enter the forbidden zone of the cabin that my seat upgraded from economy class to first class because of my poor controller of my seat.